Meeting/Event Information

    How Unconscious Biases Impact Our Decisions In a Connected World

    March 18, 2021
    11:30 AM - 1:00 PM
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    SHRM/HRCI Learning Objective: How Unconscious Biases Impact Our Decisions In a Connected World

    1) Continuous connection has a meaningful and adverse impact on the quality of decisions where uncertain outcomes are unavoidable.
    2) A world we perceive as moving faster will cause us to depend more on cognitive biases and make us more susceptible to distracted behavior.
    3) Habit forming technologies which tap into our cognitive biases are ubiquitous and used by many well-known companies.
    4) The price we pay for continuous connection is the loss of solitude which is the source of our best decisions and most creative ideas.
    5) Minimizing internal and external influences when faced with uncertain outcomes is critical to making better choices.

    My goal is to inform the audience on the timely subject of how our digitally connected lives affects decision making. A world of continuous connection has elevated the use of cognitive biases in our choices which can have adverse long term consequences. These biases are systemic in a world of continuous connection where opinions spread more quickly than facts and convenience is often elevated over quality in our choices. I will suggest how to avoid our most common biases and spot neuromarketing techniques many companies use to guide our decision making. The introduction of a pandemic in our lives and the associated economic impact has tapped into our anxiety over unknown outcomes which many psychologists claim is one of our most basic fears. It is this environment where thoughtful and objective decision making is most vulnerable to both internal and external influences.

    Speaker: Paul Ferwerda

    Speaker Bio:
    Paul is as Portfolio Manager for Wilbanks Smith & Thomas, a Norfolk based financial adviser. Paul graduated from Auburn University with a B.A. in Finance and earned an M.B.A. from Duke University. He is a Chartered Financial Analyst and a member of CFA Society Virginia.

    Paul has extensive public speaking experience over his 38 year career and has presented to a wide variety of audiences and thousands of people around the country. He believes in adding value to a subject in a thought provoking and entertaining manner using everyday examples to explain financial market complexities.

    SHRM Foundation Virtual Fundraising!

    We are pleased to offer virtual raffle tickets for our SHRM Foundation Virtual Fundraising!  Virtual fundraising will take place during our monthly chapter meetings.  When you register for the meeting, please consider including a donation to support the SHRM Foundation mission.

    Meeting Agenda:
    11:30am - Webcast opens
    11:40am - Chapter Announcements
    11:50am - Sponsor Announcement
    12:00pm - Presentation begins

    Thank you to our sponsor!


    $0.00 PenSHRM Member

    $0.00 Student

    $15.00 Non-PenSHRM Member

    $0.00 SHRM Foundation Donation